In china, advertisers and publishers have used Ad Unions to reach a large Internet audience. However in the past few years a number of Ad Networks have developed in this market such as Google’s Ad Sense and Yahoo!’s Content Match products.
As the Publishers and Advertisers in China demand more sophisticated reporting and analytics to determine return on marketing investment the Unions and Networks need to look to new innovations and ways to improve revenues and visibility of campaigns.

SinoTech Media has developed a new advertising platform that allows for two Ad Management options; Network and Exchange. Our Exchange has buyers and sellers of ad inventory; this has a higher degrees of transparency for the advertiser and publisher. Further, SinoTech’s SinoXpress: Ad Server platform also allows targeting based on content verticals -- customized sub-networks, individual sites, or specific users based on content, audience or behavioral requirements -- they both include sites that may not be able to be disclosed to preserve relationships with key partners and to protect publisher rate cards through blind placements.
Most ad networks fundamentally operate under the principles of the auction model in that the highest paying ads get priority in the serving queue. Advertisers purchase inventory based on their objectives and negotiate pricing that will meet their ROI metrics or brand results based on content and/or audience reach and frequency. Performance and targeting weigh into the equation, but our network is based on effective CPM (eCPM). This means that we are focused on maximizing revenue yield for the publisher and providing most effective campaigns for the advertiser.
SinoTech Media allows the ability for a publisher to set the floor rate for their inventory, so we help maximize yield.

SinoTech Media’s Ad Marketplace provides an extremely high level of service to both publisher and advertiser clients through the expertise and knowledge of the inventory we represent. We offer strategic account management to minimize wasted budgets by getting ideal performance more effectively. Out managed network campaign have the ideal mix of frequency capping, targeting and optimization in place from day one based on the experience of our team responsible for your budget.
SinoTech Media’s Exchange is 100 percent impartial to both buyers and sellers. We operate as an open marketplace with primarily operational support. If you are also buying or selling within our exchange, can you be sure we will facilitate the best transaction for both parties. The information available to you is available to both buyers and sellers.

Within our exchange, advertisers can select a specific site and set the rate they are willing to pay for that inventory. This helps to automate the sales cycle and maintain brand integrity for you, the buyer. However, premium inventory will still garner a relative pricing premium, and in most cases publishers don’t need an exchange to help sell it. Our top sites that participate in our exchange will set rates that maintain the value of their rate card and do not undermine their own sales efforts. The selling of premium inventory at discounted pricing occurs mostly on a blind basis.
While automation can make buying specific inventory a more streamlined process, the advertiser may not get the scale or inventory guarantee that a network can provide through our strategic inventory deals and our aggregate buying power. SinoTech Media’s network has the flexibility to manage a campaign across many placements to maintain performance and volume. Our network also has the same flexibility to provide sites with representation to advertisers through traditional media plans and dedicated account management. As a publisher, both our models can help you fill unsold inventory.