SinoTech Media offers both advertisers and publishers technology-driven solutions to increase brand reach . generate leads , target consumers and measure results . While developing SinoTech Medla's SinoXpress products : Ad Server and Analytics , three premises were strictly followed :

To build a truly scalable state-of-the-art digital platform

Ensure stability and rapid responses jn near real-time

Use technology that 15 fully transparent and open
The SinoXpress products are a modular software design which enables sophisticated targeting algorithms to be leveraged across all components Therefore , we have one system for targeting , whether it's for interactive marketing , content orbiting , traffic flow or keyword selection . our platform provldes you with a simple front-end web interface which can be adapted to your needs for different usersluser groups , while working with the same underlying system data .

Behavioral. Serve ads based on your customers browsing behavior.

Demographic. Target campaigns based on a number of demographic criteria such as race, age, income, sex, employment, education, and home ownership.

Technographic. Target based on web browser, browser version, bandwidth or operating system.

Retargeting. Flag visitors to a site based on what they did on their last visit, and then retarget them when they return.

Geo-dem. Overlay geographic data such as country, state or zip code with demographic information.

Daypart. Tell us what hour of the day or day of the week that youd like an ad to be viewed.

Content. Choose specific sites, sections or positions on a page for ad placement.

Keyword/search. Serve ads based on specific keywords that are entered into a search engine.

Custom. Develop a specific targeting strategy that is customized for whatever your marketing goal may be.