Agency Services Introduction:

SinoTech Media is a full-service interactive media agency. We have built a marketplace reputation for openly embracing the opportunities of emerging digital communications. We pride ourselves on fostering a culture of invention, testing and out-in-front ideas that can rapidly move from conception to reality through our agile service model. We provide the following Agency Services:

Strategic Planning

SinoTech Media believes an integrated brand alignment strategy starts by defining which elements of your brand create differentiation and influence customer behavior. We start with a journalistic research approach where we conduct in-depth interviews with key company stakeholders and key employees who are in direct contact with customers. In addition, we prefer a balanced mix of good customers (brand advocates), occasional customers (brand accepters), and former customers (brand rejecters).

We analyze this qualitative data to show how existing and prospective customers make choices in the marketplace, and how customers perceive the brand at each touch point. The list of touch point perceptions can be long and varied, but an important part of the process is to winnow it down to the key six to 10 brand equity elements—attributes that shift the demand curve to the advantage of the brand owner.

Certain equity elements apply to any brand, such as trust, reliability, and ease of doing business and should, as a matter of best practices, be expressed in your website through visual and verbal language as well as technology, navigation, and architecture. Other brand equity elements apply to particular brands. For example, style is an essential element of Apple’s brand equity, but not of CitiBank; technology innovation matters to Nokia, but not shipping companies Brewing. Each equity element can have a positive or negative value, depending on whether it makes a customer more or less likely to engage in a relationship with that brand and buy their products and services. For Apple, style has a positive value to the extent that customers associate it with "the next trend of products"; it has a negative value if customers think "additional cost for no added value."

In the Strategic Planning stage we will, in addition to conducting interviews with selected stakeholders to acquire a better understanding of your organization, conduct a benchmarking study and a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to make sure we create a unique brand strategy that clearly differentiates you in the market place.

Online Media Buying

Because of the dynamics of the Internet It's hard to know just where to begin when planning an online media campaign. Interactive advertising alternatives are constantly being introduced. Unlike traditional media, launching a successful online advertising campaign bring up thousands of choices and numerous approaches.

SinoTech Media’s online experts work with you to develop your online media strategy, conduct appropriate media research, create the media plan and launch and continue to optimize your online ad campaign. Because we possess industry clout, negotiating skills, years of experience and online partnerships along with a proven track record with our clients, we can help your business get off to the right start with your online media advertising campaigns.

Additionally, our volume purchasing provides our clients with substantial discounts and overall savings. When placing our media buys we maximize our clients' budgets and minimize their risk level by finding the right combination of media purchases.

Knowing just how your advertising is working for you is extremely important to us and should be to your business as well. We are able to track everything from click to action. Our account managers furnish each client with monthly detailed reports that can be easily read and understood.

Consultancy/Project Management

We provide strategic marketing advice to clients with needs ranging from establishing a consumer target, managing a media budget or building a new brand from the ground up.